Personal brand

Author: David McNally
Publisher:
Publish Date: 2003-12-01
Features: "Personal Brand" cuts to the core in explaining how people can unleash powerful creative forces in their lives. In this book, David and Karl elaborate on how to create a strong personal brand. They employ powerful techniques honed in intense corporate competition to provide scientific guidance for defining and building a unique, appropriate, and consistent personal brand. They offer the necessary tools for building and maintaining strong relationships in all aspects of life, as well as effective strategies to align self-worth with the company, achieving a win-win situation. Living in your own brand, you will be able to better realize yourself.