Cisco Storm

Author: [USA] Robert Slater
Publisher:
Publish Date: 2003-11-01
Features: No company has ever embarked on such an exhilarating journey into the stratosphere as Cisco did, with all these dramatic changes taking place under the public's gaze. This also made it one of the most important leaders of the U.S. economy. It maintained this position throughout its glorious years and remained so even after experiencing remarkable setbacks. Cisco's full recovery and its partial restoration of past glory will become an important signal of the U.S. economy's turnaround. The Cisco Storm tells a gripping business story, revealing the thrilling process of the American tech dream ultimately turning into a nightmare. Cisco was once renowned worldwide as "America's greatest company," but it was devastatingly hit by the burst of the internet bubble. Bestselling author Robert Slater, based on firsthand materials, takes readers behind the scenes to experience Cisco's journey from obscurity to prosperity, its struggles, and its eventual revival. At the same time, he uncovers the series of internal decisions behind Cisco's business mythology. In this compelling story of the birth and demise of the new economy, Slater also offers many business wisdoms and valuable lessons for corporate decision-makers in the new millennium.