Vision

Author: Hoover
Publisher:
Publish Date: 2004-04-01
Features: Vision is the ultimate picture that an enterprise strives to achieve, an expression of intent that summarizes the future goals, mission, and core values of the company. Vision can unite and motivate people; it serves as a compass during difficult times or in times of constant change; it is a powerful weapon in competition; it can bind the company into a community; it explains the purpose and rationale for the company's existence, imbued with a profound insight into the world, and therefore must possess a high degree of uniqueness and foresight, requiring accurately reflecting the core values of the company. Originating from vision, the vision far transcends the often-changing and necessary-changing business strategies and techniques, standing above them. Vision is the soul of the enterprise.