Chinese MBA Case

Author: Wei Jie
Publisher:
Publish Date: 2002-01-01
Features: In the editing of MBA cases, a comprehensive analysis of the development process of the selected enterprises is not fully conducted. Instead, there is a focus on analyzing the characteristics and unique approaches of these enterprises. These unique approaches are used to illustrate certain issues in corporate reform and development, or to explain and refine certain arguments in economics and management. This book analyzes the characteristics and unique approaches of enterprises, using these unique approaches to illustrate certain issues in reform and development, or to explain and refine certain arguments in economics and management. The book primarily introduces diversification: opportunity or trap, strategic superiority: the foundation for the rapid development of CITIC National, a model of industrialization of scientific and technological achievements, how a single-industry industrial company develops into a multi-industry investment group, how small and medium-sized private enterprises transform into large-scale socialized groups, the creation of excellent brands through corporate culture innovation, the representative of the new generation of civil or economy: Lihe Group, the path for traditional industry small and medium-sized private enterprises to internationalize, the golden key for state-owned enterprises with industrial restrictions to enhance efficiency, and the way for state-owned enterprises to turn around and strengthen themselves.