Modern Marketing Science

Author: Sun Yujuan
Publisher:
Publish Date: 2002-04-01
Features: This book systematically elaborates on the basic theories and methods of modern marketing, combining quantitative and qualitative analysis. It strives to incorporate the latest research findings in the field of marketing and successful corporate marketing cases, reflecting the new dynamics and trends in the development of marketing both domestically and internationally. The book has a clear structure and highlights key points.