Alternative Treasury Talks Marketing

Author: Gu Sancao, Editor-in-Chief
Publisher:
Publish Date: 2006-01-01
Features: Marketing, marketing; a thousand words in the world; the true essence, who knows who will understand. Unconventional actions are often the magic of marketing; eye-catching ideas often create winners in the market. Renowned financial comic writer Gu Gu uses his closed-eye insights into business and illuminating discussions on winning, combined with his literary and artistic style, to reveal 100 secrets of alternative marketing. Money is not everything, but without money, nothing is possible. In this sense, financial management is a heavy topic. However, don’t be too nervous—flipping through Gu Gu’s carefully crafted 100 financial management tips and comics will make your eyes feel lighter and more comfortable; your heart will become brighter and more confident. Being a person is hard, being a successful person is even harder, and being a successful person in the market is the hardest of all. But no matter how difficult, there are always solutions. This book selects 100 successful marketing cases, through simple analysis of these cases, to provide some inspiration or resonance for operators in the business world. Whether you agree with the actions of the people in the book or not, even if you don’t plan to start a business, these wise cases are like a mental workout for you, and the 100 exquisite and humorous comics will make your eyes feel as if they’ve received a comfortable massage.