Open an outdoor supplies store

Author: Yang Chan
Publisher:
Publish Date: 2004-06-01
Features: Preface How Much Gold Can You Dig?
Chapter 1: Can You Open an Outdoor Gear Store?
Section 2: Investigate Your Market to Ensure Success
Appendix: Outdoor Gear Store Market Survey Questionnaire
Section 3: Capital Budgeting and Financial Planning
Chapter 2: The Long March—One Step Further—Preparing for Opening
Section 1: Raise Funds
Section 2: Find a Store Location
Section 3: Find Supply Sources
Appendix: What Are the Benefits of a Franchise System?
Chapter 3: How to Rise in Competition
Section 1: Define Your Business Specialty to Add Value to Products
Section 2: Choose Marketing Methods and Develop Sales Plans
Section 3: Strike First—Exquisite and Unique Store Design
Section 4: Promotions
Chapter 4: Salesperson Training Manual—Guiding Customers to Choose Suitable Products
Section 1: How to Sell Sleeping Bags
Section 2: How to Sell Ground Tents
Section 3: How to Sell Down Jackets
Section 4: How to Sell Swiss Army Knives
Section 5: How to Sell Rain Jackets
Section 6: How to Sell Hiking Boots
Section 7: How to Sell Backpacks
Section 8: How to Sell Tents
Section 9: How to Sell GPS Devices
Chapter 5: Employee Training Manual—Guiding Customers to Use Various Equipment
Chapter 6: Customer Service
Chapter 7: Equipping Your Store with Basic Knowledge
Chapter 8: Leading Fashion Trends and Discovering Best-Selling Products—Brand Bible
Chapter 9: The Three Brothers’ Path—Analyzing the Establishment and Business Model of Three Brothers Outdoor