Marketing in China (2002-2003): 2002-2003

Author: Lu Taihong
Publisher:
Publish Date: 2003-08-01
Features: This book focuses on the most fiercely contested areas between Chinese and foreign enterprises in the first year of the WTO, including five major markets such as mobile phones, automobiles, food, retail, and software. It highlights the response wisdom and marketing strategies of outstanding Chinese domestic enterprises. The case data and facts in this book are tracked up to May 2003, ensuring the freshness and completeness of the cases. Additionally, the book continues to reflect new areas of Chinese marketing, introducing "Exhibition Marketing" and "Hospital Marketing" and launching "Chinese Marketing Heroes." Strategic thinking clashes, strategic execution debates, and industry disputes are authentically recorded, capturing the confusion in the transformation of Chinese enterprises. Each case now includes a new "CMC" commentary, providing readers with greater reference and enlightenment value.