O&M's Viewpoint III

Author: Ogilvy & Mather
Publisher:
Publish Date: 2003-10-01
Features: Sharing and passing on knowledge has always been a proud corporate culture of Ogilvy & Mather Integrated Marketing Communications Group. The previously published "Ogilvy's Viewpoints (1)" and "Ogilvy's Viewpoints (2)" successfully shared Ogilvy's unique thinking patterns and operational methods, derived from long-standing accumulation and innovative exploration, with readers and received great response. The newly launched third volume collects compelling articles from Ogilvy headquarters and several offices across Asia-Pacific, covering key topics such as branding, marketing, operations, customer service, creativity, and Ogilvy culture. It allows readers to share the principles, applications, and success cases of Ogilvy's proprietary professional tools, including 360-degree brand management and customer belonging management; gain insights into how Ogilvy maintains its leading position by adapting to environmental changes; and appreciate the enduring charm of Ogilvy culture amid the passage of time.