Marketing Tutorial

Author: Cui Xun
Publisher:
Publish Date: 2002-09-01
Features: Marketing is a young science, yet an important discipline that studies business management activities. It is grounded in the market, exploring the of marketing activities, the management of marketing activities, and marketing methods, while also studying consumer demand. It is an important discipline that requires in-depth research for the development of socialist market economy. Marketing is a discipline with both strong theoretical and practical aspects. Its theoretical nature is reflected in its systematicity, logic, and other aspects. Marketing should strive to reveal the economic laws in the marketing process and apply certain quantitative analysis methods to make it more systematic, more meaningful in guiding marketing practice, and to make the discipline more rigorous and perfect. Its practical nature is reflected in the rich connotation of marketing activities and its strong operational skills.