Customer Management System

Author: Su Chunli, Editor-in-Chief
Publisher:
Publish Date: 2003-09-01
Features: The prerequisite for enterprises to conduct scientific management of customers is to have a thorough understanding of their basic information. Therefore, modern enterprises must conduct customer research, organize, analyze, and store relevant data such as customers' basic information, business conditions, financial conditions, and credit status. For this purpose, this book selects and compiles the Customer Research Management System and the Customer Information Management System in Chapters 1 and 2. These systems play a significant role in controlling customer surveys, customer data analysis, the management of basic customer information, and customer credit management. Customer development, promotional activities targeting customers, daily interactions with customers, channel management, and payment collection are key aspects of enterprise customer management, directly impacting the market share of the enterprise's products and the recovery of sales payments. For this reason, this book selects and compiles the Customer Development Management System, the Customer Promotion Management System, the Customer Channel Management System, the Customer Interaction Management System, and the Customer Account Management System from Chapters 3 to 7. These systems play a significant role in controlling the enterprise's market development and daily interactions with customers, promotional activities, the expansion and management of sales channels, and the recovery of sales payments, serving as standardized links in the enterprise's customer management work. The thoughtful service provided by enterprises to their customers is a key factor in winning over competitors and is also an important component of customer management. Therefore, this book selects and compiles management systems related to customer service in the final chapter, including the management system for customer complaints and the management system for after-sales service. These systems hold great significance for improving the after-sales service work of enterprises.