Business and Economic Professional Knowledge and Practice (Intermediate)

Author: Beijing Fulei Practical Management Training School Editorial Team
Publisher:
Publish Date: 2004-06-01
Features: This book is dedicated to service and aims to ensure successful exam passage. It has distinct features: , listing exam key points, with a mix of traditional and simplified characters, helping candidates grasp the exam content comprehensively. The book closely aligns with the Commercial Economy Professional Knowledge and Practice Exam Syllabus, presenting content in an accessible and concise manner. Its layout is well-organized and clear, with comprehensive coverage. It provides detailed explanations for hot topics and frequently tested knowledge points, highlighting key and challenging areas to aid candidates in targeted study.
Second, it reorganizes important chapters and newly added content, such as Enterprise Material Demand and Resource Composition, External Resource Channels, Direct Marketing, Green Marketing and Franchising, E-commerce, and Customer Relationship Management, each covered in dedicated chapters.
Third, it analyzes problem-solving approaches to enhance candidates' exam-taking skills. Simply mastering key points is insufficient, as the same point may be tested from different perspectives. Therefore, candidates must also grasp answering techniques and problem-solving strategies to adapt to varying questions effectively.
The book consists of 18 chapters, each divided into four sections. At the beginning of each chapter, key points, challenges, and commonly tested topics from past exams are listed. This is followed by detailed content explanations. Next, example problems are analyzed, with selected past exam questions thoroughly examined to help candidates master problem-solving techniques. Finally, post-chapter exercises are provided for review, with answers included for reference.