Legend of the Five Stars: 100 Cases of Management and Operation of China Hotel

Author: Zhong Jianfu
Publisher:
Publish Date: 2004-06-01
Features: "In the future economic history of China, the China Hotel in Guangzhou will be a small milestone." In 1985, economist Zhang Wuchen once made this prophecy. By 1993, less than a decade after the China Hotel officially opened, its total revenue exceeded 2.5 billion yuan, and it repaid the investment principal and interest in advance. In 10 years, it had earned back a five-star hotel. Over 20 years, China Hotel has nurtured more than 12,000 employees, and more than 10,000 talents trained in modern hotel management who graduated from here have spread like sparks across China. Most of them have become the backbone of other hotels, transforming the face of China's hotel industry.
The legendary beginning—during construction, a royal ancient tomb was discovered, a rare event in the history of hotels both in China and abroad.
The legendary achievements—repaying the principal and interest in just 9 years, earning back a five-star hotel.
The China Hotel was one of China's first five-star hotels. Since 1990, it has repeatedly ranked at the top of the "Top 500 Service Enterprises in China's Tourism Industry." Starting in 1996, it was awarded the "Diamond Five-Star Award" by the American Hotel Service Science Society for 7 consecutive years, entering the ranks of the world's top hotels. Today, it has become an international calling card for Guangzhou. This book summarizes and refines the management and operational experience of the China Hotel over the past 20 years, telling the story of success in the form of insights. 100 stories are the 100 interpretations of this legend.