First-Class Money: A Guide to Telesales Training

Author: Zhang Hengbo
Publisher:
Publish Date: 2003-01-01
Features: With the promotion and application of Call Centers in China and the growing maturity of e-commerce, telemarketing and sales are rapidly expanding and becoming increasingly popular. More and more enterprises are interested in this sales model and are actively trying it out. This book systematically introduces telemarketing and sales, focusing on analyzing the sales process and providing sales techniques. Additionally, it includes numerous case studies, integrating theory with practice. The book also lists various tools and templates that telesales personnel may use, making it highly practical and instructional. This book is suitable for those working in Call Centers or similar settings (such as companies with dedicated phone lines) using telesales, telesales service staff, telesales technical support personnel, and all sales staff in enterprises who use the phone. It is also suitable for entrepreneurs and managers who are interested in the telesales model, whether they are looking to introduce or currently adopting it, as well as researchers or students in this field.