Product Manager Handbook

Author: Guo Yifeng
Publisher:
Publish Date: 2001-01-01
Features: A forward-thinking, professional, and practical series of books specifically planned for corporate professionals and marketing students. Each book offers numerous new ideas and methods, inspiring creativity and inspiration in marketing professionals, assisting them in success and growth. Essential reading for those who aim to achieve outstanding results! This manual focuses on the responsibilities of a product manager, providing a detailed introduction to the specific contents of daily work from the perspective of a product manager. The book is divided into ten chapters. Chapter 1 outlines the relationship between product managers and product management. Chapters 2 and 3 elaborate on how product managers set product goals, strategies, and develop detailed marketing plans. Chapter 4 discusses new product development and product launch. Chapters 5, 6, 7, and 8 delve into daily management from the product manager's perspective, providing detailed introductions on how to manage information and pricing, as well as how to manage advertising and promotion. Chapters 9 and 10 discuss how product managers can effectively control and communicate. This manual serves as a highly practical reference for professional product managers, as well as an extracurricular reading material and reference book for marketing students to understand real-world sales knowledge.