Research Methods in Communication Studies

Author: Chen Yan
Publisher:
Publish Date: 2002-06-01
Features: This book can be used as a textbook for graduate or undergraduate students in communication studies at universities, or as a reference for researchers and practitioners in mass media. It discusses the origins and development of research methods in communication studies from a macro perspective. By analyzing and demonstrating the formation of communication schools and methods, it proposes forward-looking issues in communication research methods and their significant implications for national development. Starting from the general principles of social science research methods and combining the characteristics of communication studies, it introduces the general strategies of communication research, highlighting practicality and operability. It summarizes and organizes the basic methods of communication research, discussing various methods from both theoretical and practical aspects. These methods are both theoretically grounded and practically applicable, and can be used to address real-world problems in the field of communication.