Management Statistics: Data Acquisition, Statistical Principles, SPSS Tools and Application Research: Data Acquisition, Statistical Principles, SPSS Tools and Application Research

Author: Ma Qingguo
Publisher:
Publish Date: 2002-08-01
Features: This book can be used as a textbook for statistics in economics, management, and other humanities and social sciences, or as a reference for practitioners interested in applied statistics and SPSS software. Based on the widely used SPSS statistical software in the field of humanities and social sciences, the book combines practical cases to explain common statistical principles, methods, and techniques used in humanities and social sciences, especially in management science. Unlike traditional statistical textbooks that focus on mathematical proofs or SPSS software manuals that only discuss operations, this book omits complex mathematical derivations, emphasizes the application of statistics in humanities and social sciences, especially in management, and stresses a thorough understanding and correct application of the computational principles of SPSS software. It aims to build a practical statistical knowledge system that integrates statistical principles, SPSS software skills, and methods for conducting humanities and social science research using applied statistics. After studying this book, readers will be able to design statistical survey plans based on practical work needs, use SPSS software to organize, analyze data, and interpret the results of data analysis. This will significantly enhance their comprehensive ability to analyze and solve problems.