New Media and Network Advertising

Author: Tao Dan
Publisher:
Publish Date: 2001-06-01
Features: This book can be used as a textbook for university communication majors, as well as a reference for mass media professionals and online industry personnel. The book focuses on the new media of the internet era—internet and the new advertising form—online advertising, as well as the emerging phenomena they bring: online news, online publishing, online broadcasting and television, digital cinema, information intermediaries, visual communication in the internet age, website construction, and web page design. It systematically summarizes their development history from a theoretical perspective, introduces their new developments, and prospectively outlines their new development trends and prospects.