Introduction to Tourism Studies

Author: Ma Yong
Publisher:
Publish Date: 2001-04-01
Features: This book is one of the series textbooks for tourism majors in higher education institutions. It systematically and thoroughly elaborates on the research content of tourism studies by drawing on the theories and experiences of developed countries in tourism and combining the realities of China's tourism development. The main contents include: Introduction, The Origin and Development of Tourism, Tourists, Tourism Resources, Tourism Zone Planning, Tourism Appreciation, Tourism Industry, Tourism Market, Tourism Organizations and Policies, Approaches and Trends of Tourism Development, etc. The book is rich in content, concise in language, comprehensive in scope, and highly readable. It can also serve as a reference textbook for vocational colleges, self-study exams, as well as a training material for middle and senior-level managers in the tourism industry.