3ds Max Advertising and Film Animation Design Essentials

Author: Zhang Yongge
Publisher:
Publish Date: 2004-04-01
Features: This book primarily focuses on 3DS MAX production examples, providing a detailed introduction to the specific processes of creating advertisements, posters, promotional pages, product displays, magazine advertisements, and more using 3DS MAX. The advanced animation series includes outdoor animated advertisements, television advertisements, and brand promotional advertisements. Each design type discussed in the book is explained in detail in its own chapter. At the beginning of each chapter, the author has meticulously designed a virtual client for each example. Through the three sections—“Client Requirements,” “Design Concepts,” and “Preparation Work Before Design”—readers can combine the conceptual process of an example with its actual production process, making the discussion of design ideas and principles highly targeted.