Business format of commercial enterprises

Author: Zhang Jianhua
Publisher:
Publish Date: 2000-07-01
Features: This book emphasizes the unity of theory and practice, the connection between domestic and international, the integration of history and reality, and the combination of the current and long-term. It is rich in content, well-structured, highly informative, and easy to read. It can serve as a textbook for commercial automation programs in secondary vocational schools, a training manual for working professionals, and a reference book for business leaders and management personnel at all levels in commercial enterprises. This book is one of the planned textbooks for commercial automation programs in secondary vocational schools by the Ministry of Education. It provides a comprehensive introduction to various modern commercial enterprise formats—department stores, supermarkets, specialty stores, specialty shops, convenience stores, warehouse-style stores, shopping malls, mail-order stores, vending machines, online stores, and consumer shopping centers. It systematically studies and deeply analyzes the marketing theories, business knowledge, and planning techniques related to the production and development, operation and management, operation and management, planning and strategy of these formats, aiming to provide theoretical guidance and technical references for the healthy development of commercial enterprise formats.