Modern enterprise management and operation

Author: Zhang Jianzhuang
Publisher:
Publish Date: 2002-04-01
Features: This book maintains the completeness of the content system, allowing students to gain a comprehensive understanding of the discipline through studying this textbook. It also considers the characteristics of the marketing major in secondary vocational schools and focuses on making the content easy to understand while emphasizing practicality. The book consists of sixteen chapters, including fundamental content such as the general management of enterprises, business operations and decision-making, and production management. It can also be used for training of working professionals. This book was written for the marketing major in secondary vocational schools, based on the teaching plan for the marketing major and the teaching outline for the modern enterprise management and operation course, both of which were formulated by the Jiangsu Provincial Education Commission in 1998. This book is a planned textbook by the Ministry of Education. It pays attention to combining the actual development of China's reform and opening-up and the establishment of the socialist market economy system, striving to reflect the needs of modern enterprise management and operation while embodying modern enterprise management concepts and methods.