Advertising Basics

Author: None
Publisher:
Publish Date: 2002-01-01
Features: This book highlights the characteristics of vocational and technical education, emphasizing application. It is illustrated with images and text, making it easy to understand. This book is a textbook for the office management major in secondary vocational schools. It can also serve as a training textbook for positions in advertising operating units and as self-study material for advertising professionals. This book is a secondary vocational school textbook for office management, organized and written by the Vocational and Technical Education Department of the State Education Commission. It is a planned textbook by the State Education Commission. The book is divided into nine chapters. The content includes: Introduction, Advertising Media, Advertising Survey and Planning, Advertising Design, Advertising Production, Advertising Release and Advertising Effect Measurement, Advertising Writing, Advertising Disputes and Advertising Management.