Applied Organizational Behavior

Author: Jiang Baojun (Compiler)
Publisher:
Publishing Date: 2003-04-01
Features: To meet the needs of the market economy, adapt to the shift in education from exam-oriented to quality-oriented, and strive to improve students' practical and innovative abilities. At the same time, it aims to enhance the quality of existing managers, align with modern management centered on human-centric values, and achieve the unity of high enthusiasm and high production (work) efficiency. Guided by the principles of "student-centered, ability-centered, and innovation-centered," the book "Practical Organizational Behavior" was compiled. This book is part of the Ministry of Education's Higher Vocational and Community College Planning Textbooks. The entire book is divided into four parts and 11 chapters. Part 1: Introduction, which introduces the discipline system and research methods, with a focus on strengthening human purpose-oriented education; Part 2: Individual Psychology and Behavior, which studies perception and behavior, personality and behavior, and motivation and behavior, emphasizing the introduction of 7 motivation theories; Part 3: Group Psychology and Behavior, which examines psychological behavior within groups and psychological behavior between groups; Part 4: Organizational Psychology and Behavior, which explores leadership psychology and behavior, organization and management, organizational communication and behavior, and organizational development. This book meets the needs of higher vocational and community college students and managers at all levels. It has innovations in both content and form. In terms of content arrangement and creation, it reflects practicality and advanced concepts. It selects common problems encountered in daily management, production, and life as themes, combining China's research findings and the author's years of management experience for elaboration. After the basic principles, there are also "Application Points," "Practice Plans," or "Research Directions and Ideas." Therefore, the book is close to life, close to practice, and easy to apply. When constructing the content system, it strives to introduce the latest international research findings and new experiences in China's organizational transformation into the textbook, making it forward-looking. In terms of writing style, it aims to stimulate students' learning interest and improve their application and innovative abilities, breaking away from the traditional single-lecture format. It clearly defines "learning objectives" before class, highlights "application points" and "case discussions" during class, and provides "thinking questions" after class, striving to create a new textbook model of "teaching, reading, research, practice, and innovation." This book is part of the Ministry of Education's Higher Vocational and Community College Planning Textbooks and is suitable for use in higher vocational schools, higher colleges, adult colleges, and secondary vocational colleges of undergraduate universities that offer management courses for various majors. It can serve as a textbook for various management majors and also as a training textbook for government agencies and enterprises. The book can also be used as a reference for managers in various organizations.