Business Practice

Author: Wang Zhixiang
Publisher:
Publish Date: 2001-06-01
Features: This textbook integrates modern marketing theory with corporate commercial practices, reflecting the concept of curriculum integration in modern teaching reform. It can be used as a teaching material for marketing and business automation majors in secondary vocational schools, as well as a training manual for working professionals. This book is one of the planned teaching materials for finance and economics majors by the Ministry of Education. Its content mainly includes: marketing, commercial enterprise systems, commercial enterprise trademarks, market research and forecasting, public relations, commercial negotiation, procurement, sales, promotion, transportation, storage, and other practical aspects.