Modern sales techniques

Author: Huo Lanping
Publisher:
Publish Date: 2002-01-01
Features: This book is one of the series textbooks for the marketing major in vocational schools. It systematically introduces modern sales theory, techniques, and methods, with a focus on the steps, methods, and skills of salespeople. The main content includes: an overview of sales, salespeople, research on sales targets (customers), sales theory, the five-stage sales method, the eight-stage sales method, and sales management. The book has a certain systematic structure and is interspersed with many examples of successful sales and sales ability tests, making it highly practical and operational. It can be used as a textbook for marketing majors in vocational schools and also as a training manual for corporate marketing personnel.