Travel agency business

Author: Xu Yunsong
Publisher:
Publish Date: 2002-07-01
Features: This book can be used as a teaching material for the tourism service and management program in secondary vocational education, as well as a training manual for travel agency positions and a reference book for tour guide qualification exams. It is a national planning teaching material for the tourism service and management program in secondary vocational education, compiled based on the "Basic Requirements for Travel Agency Business Teaching" approved by the Ministry of Education in 2001. The book consists of seven chapters, including an overview, the product composition and development design of travel agencies, the pricing, promotion, and sales of travel agency products, the operational process of travel agency business, the accounting and financial operations of travel agencies, the service quality management of travel agencies, and travel agencies and e-commerce. The book is rich in content, well-structured, widely applicable, combines theory with practice, and is highly operational.