Travel Psychology

Author: Zhang Shufu
Publisher:
Publish Date: 2003-07-01
Features: This book is a teaching material for tourism management majors in colleges and universities across the country. The content includes: Factors Influencing Tourist Behavior, Perception and Tourist Behavior, Learning and Tourist Behavior, Needs and Tourist Behavior, Personality and Tourist Behavior, Attitudes and Tourist Behavior, Social Factors and Tourist Behavior, Overview of Tourism Services, Service Psychology of Tourism Hotels, Tour Guide Service Psychology, Service Psychology of Tourism Transportation, Service Psychology of Tourism Shopping, Individual Psychological Differences of Employees and Management, Group Management Psychology of Employees, Interpersonal Relationships and Management, Organizational Psychology and Management, Leadership Psychology and Management. This book can also serve as a self-study examination textbook and can be used as teaching material for vocational colleges, tourism professionals, and training purposes.