E-commerce Illustrated

Author: Li Qi
Publisher:
Publish Date: 2001-12-01
Features: This book is a specialized textbook, suitable not only as a teaching material for students in this major and business management majors but also for professionals in the business world. It is one of the projects approved by the Ministry of Education's "New Century Higher Education Teaching Reform Project." The book uses numerous charts and essential text to clearly explain, describe, and discuss the main aspects and related issues of e-commerce. The content includes the construction of internal and external systems of e-commerce, the application of e-commerce in various industries and efficiency/benefit analysis, the micro and macro management of e-commerce, as well as the technology, regulations, and market environment of e-commerce.