Television Audience Research: Cultural Theory and Methods: Cultural Theory and Methods

Author: John T. Tullock
Publisher:
Publish Date: 2004-02-01
Features: The main context of this book is Western postmodernist thought, with a strong emphasis on reflexivity and an open state of mediating diverse voices as an important feature. Each chapter reflects on the discussed field and explores certain central issues in a way related to its specific domain. What makes the book particularly interesting is the author's perspectives and insights on researching television audiences, popular culture, and postmodernist culture. The full title of the book, Television Audience Research: Cultural Theory and Methods, specifically illustrates its purpose. The book examines the development of audience research over the past three decades, particularly discussing methodological issues often overlooked, enabling professionals to gain a deeper understanding of the various theories and methods in audience research. By carefully and comprehensively studying the key texts in audience research, the author presents previously debated issues and unresolved problems that will undoubtedly influence the future direction of the field.