Networked enterprise operation and management

Author: Song Peiyi, Editor-in-Chief
Publisher:
Publish Date: 2004-04-01
Features: The rapid development of network technology has brought about significant changes in the business management environment, leading to major transformations in various aspects of corporate operations, management processes, organizational structures, corporate culture, and more. Around this theme, this book systematically discusses the theoretical foundation of networked enterprise management, practical aspects of networked enterprise management, strategic management of networked enterprises, the basics of e-commerce for networked enterprises, online marketing management, logistics management for networked enterprises, supply chain management for networked enterprises, customer relationship management for networked enterprises, and trends in the development of networked enterprises. To illustrate the points, some chapters of the book provide case studies. The content is rich, the concepts are clear, and it emphasizes the organic integration of the fundamental principles of management thought with the development of network technology and information technology, striving to reflect the latest concepts, processes, and methods of modern networked enterprise operations and management. This book can serve as a teaching material for students majoring in economics and management, as well as a reference for managers at all levels of enterprises and companies.