Automotive parts marketing

Author: Zhang Yi, Editor-in-Chief
Publisher:
Publish Date: 2004-02-01
Features: This book is a general textbook for the "Automotive Parts Marketing" course in vocational and technical colleges for automotive trade. The book is divided into six chapters, mainly including: the history, current status, and development trends of China's automotive parts industry; automotive parts procurement; automotive parts warehousing and management; distribution channels for automotive parts; sales of automotive parts; marketing research and forecasting of automotive parts. The book elaborates on the history, current status, and development trends of China's automotive parts industry, as well as the procurement, warehousing and management, and sales of automotive parts.