Eight Innovation Hats: How Businesses and Organizations Can Cultivate the Innovation Ability of Managers and Employees at Different Levels

Author:
Publisher:
Publish Date: 2004-05-01
Features: Officially launched by the Australian Institute of Management (AIM) and the magazine "Today's Management"! Innovation is crucial for the survival of businesses. Innovation is the key to the future prosperity of organizations. Innovation creates wealth, and innovation shapes the future. Innovation is the key to long-term success and is both a focus and a challenge for entrepreneurs. However, what innovation is, where to innovate, and how to innovate remain puzzles for both academics and business professionals. Based on in-depth research and extensive practical experience, the authors of this book provide answers to these questions. The book goes beyond the popular view—"innovation refers to new products and processes, the next big event, or world-class inventions, and is usually driven by technology"—and argues that "in today's organizations, innovation refers more to the acquisition, development, and implementation of new ideas, typically driven by thoughts and attitudes." The book analyzes innovation at various levels and proposes eight levels of innovation, known as the "Eight Innovation Hats." The book emphasizes that successful innovation is strategic and continuous, must be focused on an organization's vision, mission, and goals, integrated into systems and processes, and sustained over time. Even subtle changes in thoughts and attitudes, the release of imagination, are effective methods for achieving innovation.