Non-profit organization strategic marketing

Author: Philip Kotler
Publisher:
Publish Date: 2003-12-01
Features: This book is a masterpiece by Philip Kotler, the globally recognized father of modern marketing, and his distinguished colleague, Alan R. Andreasen. It pioneers the field of strategic marketing for nonprofit organizations, offering a comprehensive and highly practical framework. Building upon the core principles of marketing, the book adapts them to the unique characteristics of nonprofit organizations, supported by numerous case studies. It elaborates in detail on the marketing philosophy, strategic planning, resource development, strategic control, and practical applications of nonprofit organizations. The book has garnered widespread attention and acclaim from the global marketing community and nonprofit organizations alike. Through extensive case studies, it thoroughly explores the marketing philosophy, strategic planning, resource development, strategic control, and practical applications of nonprofit organizations.