Author: Malleczek
Publisher:
Publish Date: 2001-12-01
Features: This book introduces basic concepts such as cultural distance and "What is 'the West'?", as well as structural characteristics of culture like national personality, sense of time, thinking, and language, and the impact they have on living abroad. The book is divided into five chapters: Chapter 1 explains the important foundations and basic concepts. Chapter 2 primarily discusses the question of "Where is the difference between cultures?", using ten culturally distinctive "structural characteristics" for this purpose. Chapter 3 focuses on exploring the imagination and perceptions of nations and culture, i.e., the factors that largely influence the process of cross-cultural communication. In Chapter 4, the communication process is studied in detail, with a focus on the problems faced by those who spend a short time in a foreign cultural environment and how they should overcome these challenges. Chapter 5 discusses how to prepare for living in a foreign cultural environment.
Cross-cultural communication
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