How to Conduct Customer Relationship Management

Author: Li Xiaosheng
Publisher:
Publish Date: 2004-01-01
Features: Customer relationship management is a crucial aspect for enterprises to enhance market share. This book starts with the fundamental issues of customer relationship management and systematically explains the methods and steps of integrating CRM with resource supply chain management. It specifically details skills in areas such as the scientific classification of customer groups, CRM information systems, and the analysis and statistics of customer data. Additionally, it provides a systematic critique of current shortcomings in enterprise customer management and proposes targeted improvement suggestions. Through studying this book, managers will gain practical skills in customer management, effectively address the flaws in their enterprise's CRM practices, and continuously strengthen customer loyalty, thereby establishing stable, harmonious, and coordinated customer relationships.