Enterprise Strategic Management

Author: Liu Qingyuan, Editor-in-Chief
Publisher:
Publish Date: 2001-11-01
Features: This book is the main required textbook for the undergraduate business management program jointly launched by the Central Radio & Television University and Northeast University of Finance and Economics. The author has taught the "Corporate Strategic Management" course to undergraduate and graduate students in management for multiple cycles, utilizing a wealth of domestic and international strategic management materials during the teaching process and accumulating extensive teaching experience. The author maintains a serious and rigorous writing attitude, adhering to the principle of linking theory with practice, fully considering the principles and methods of strategic management analysis, formulation, and implementation in distance education, and fully reflecting the current teaching and research achievements in corporate strategic management worldwide. Case studies are used to inspire readers and enhance their practical skills. The book has the following characteristics: , the content and system arrangement are relatively reasonable. The book is structured around the strategic management process—strategic analysis, strategic formulation, and strategic implementation—comprising ten chapters, presenting strategic management as a unified and systematic body of knowledge to readers. The chapters are interconnected and mutually supportive, achieving an organic integration. Second, it fully reflects the new achievements in strategic management theory. In the environmental analysis, the Porter Model theory is studied, and factors such as stakeholders, management level, and corporate competitiveness are included, along with an analysis of the industrial value chain. Additionally, theoretical in-depth elaboration is provided for some strategic plans, with new content added. Third, it is easy to understand and facilitates self-study. In addition to highlighting key and difficult points, the book includes cases and reflection questions to help students assess their mastery of the content.