Regional Marketing: A New Approach to Attracting Investment

Author: Wang Dingyi
Publisher:
Publish Date: 2002-07-01
Features: This book introduces the basic theories of marketing, market strategies for regional marketing, product strategies for regional marketing, pricing strategies for regional marketing, promotional strategies for regional marketing, service strategies for regional marketing, and strategic decision-making in regional marketing. The content of the book is innovative, with theory closely integrated with practice. Especially, the author explains regional marketing through their long-term practice in attracting investment in special economic zones, which is not only novel but also highly practical and operational. This book is suitable for individuals engaged in foreign economic relations, foreign trade, and foreign investment attraction, as well as business and administrative managers. It can also serve as a teaching reference for relevant courses in colleges and universities.