Marketing Planning First-hand Experience

Author: Zhu Huafeng
Publisher:
Publish Date: 2003-01-01
Features: This book adopts a three-part structure: "Review of Theoretical Essentials, Exchange of Planning Methods, and Analysis of Classic Cases." It employs a progressive and layered deductive approach, integrating theory, methods, and practice to explain the strategic basis, wise methods, and practical outcomes of marketing planning. This gives marketing planning a strategic rationality, creative spirit, and implementability, enabling readers to grasp how to plan, why to plan in a certain way, and what results such planning can achieve.