PR Officer. Intermediate

Author: Labor and Social Security Department Teaching Materials Office
Publisher:
Publish Date: 2003-01-01
Features: This book is written for the practical work of intermediate public relations personnel. It serves as the textbook for the knowledge and skills training of intermediate public relations personnel, as well as the training material for students and teachers of public relations majors in various vocational and technical schools at all levels. It can also be used by relevant personnel engaged in public relations work. The book provides a detailed introduction to the knowledge and skills that intermediate public relations personnel must master. The content covers communication etiquette and coordination skills, media liaison and information, public relations surveys and evaluations, planning and implementation of large-scale public relations special events, public relations crisis management, public relations management and consulting, etc. To highlight practicality, it includes comprehensive case studies and analyses for readers to refer to in practice.