1001 Ad Tricks

Author: Luke Dubois [Canada]
Publisher:
Publish Date: 2002-01-01
Features: Whether you are a professional in advertising design or an enthusiast, you will find exactly what you need in this book: What kind of layout is effective, what kind of visuals can be memorable, what kind of headlines can be most effective, and what kind of fonts work best. "1001 Advertising Tips" is a practical guide to advertising creation. It provides insights into promoting products and services through numerous case studies of advertising and marketing strategies. Tools and techniques are offered. The main feature of this book is its practicality. The advertising tips shared here are based on research, mostly the long-term findings of experts from the world's most renowned advertising agencies, all supported by statistics. These tips are not personal opinions or instincts. By reading this book, you will learn and remember many tricks for creating effective print advertisements, which will greatly enhance the impact of your ads.
· The importance of positioning products or services
· Creating impressive illustrations
· What colors can do for you
· 11 ways to make your advertising more credible
· How to write successful headlines and body copy
· Contrast advertising: When to use it
· 72 key terms in advertising campaigns
· When to use testimonials and celebrity endorsements
· Which slogans work best
Through providing images and examples, the author of this book teaches you how to create brilliant advertisements. Hundreds of examples are used to illustrate how effective advertisements are made and why they succeed.
Table of Contents:
Preface
Chapter 1: 49 Ways to Position Your Product
Chapter 2: What Kind of Visuals Are Effective
Chapter 3: What Kind of Headlines Work Best
Chapter 4: How to Write Advertising Copy
Chapter 5: What Kind of Fonts Are Effective
Chapter 6: The Best Layout Arrangement
Chapter 7: Color Perception
Chapter 8: When to Use Contrast Advertising
Chapter 9: The Six Roles of Repetitive Advertising
Chapter 10: Advertising: Art or Science