How to enter the advertising industry

Author: Andre Neudel [USA]
Publisher:
Publish Date: 2004-05-01
Features: What kind of talent does an advertising agency really need? How can you find the ideal job in the advertising industry? This book will guide you on how to successfully apply, how to write a resume and cover letter, how to win an interview, and how to gain work experience. It provides winning strategies for job seekers looking to enter the advertising and marketing industry. Written by Dr. Andre Neudel, a top-tier advertising expert internationally, this book has been a bestseller in Europe and America and is recognized as an authoritative work in the advertising industry.
Table of Contents
Chapter 1 Preparation
Chapter 2 Entry
Chapter 3 The Advertising Business
Chapter 4 Client Management
Chapter 5 Client Planning
Chapter 6 Creative Teams—Copywriters and Art Directors
Chapter 7 Advertising Media—Planning and Buying
Chapter 8 New Media
Chapter 9 Marketing Communications—Direct Marketing, Public Relations, and Promotions (Marketing Mix)
Chapter 10 Creative Services
Chapter 11 Selling Yourself—How to Get the Job You Want
Chapter 12 Graduate Training and Interviews
Chapter 13 Courses Suitable for You
Chapter 14 Visiting Students
Chapter 15 The Value of Work Experience
Chapter 16 Stepping Through the Door