TCL Guide: Li Dongsheng's 12 New Entrepreneurial Secrets: Li Dongsheng's 12 New Entrepreneurial Secrets

Author: Du Haiqin
Publisher:
Publish Date: 2004-06-01
Features: A legendary business story worth every Chinese enterprise leader reading, from "chaser" to "pioneer": In 1981, TCL started with a loan of 5,000 yuan; in 2003, TCL Group achieved sales of 39.3 billion yuan and profits of approximately 1.62 billion yuan; by 2010, TCL's annual revenue would be raised to 150 billion yuan, entering the Fortune Global 500! A Chinese enterprise hero who bravely stands at the forefront of the market economy, braving winds and waves, and a master of innovative business operations: Li Dongsheng, using his unique business vision and outstanding business philosophy, propelled TCL Group to become one of China's few leading home appliance manufacturers and a high-flying flag in the Chinese electronics and information industry.
Innovative management concepts, exceptional business wisdom, capital operation secrets, and business management skills of "2002 CCTV Chinese Economy Annual Person," "2003 Asian Economic Annual Person," "2003 China Financial," and "2003 China Most Valuable Outstanding Business Leader":
(1) Continuously strategically adjust development plans;
(2) Improve corporate governance structure;
(3) Carefully and effectively operate the market;
(4) Use capital leverage to develop industries;
(5) Create the best brands;
(6) Develop the best products;
(7) Shape core values;
(8) Create value for customers;
(9) Create opportunities for talent;
(10) Reform and innovate, practice what you preach;
(11) Enhance international competitiveness, cultivate world-class enterprises;
(12) Stay vigilant in times of peace, prepare for rainy days.