100 Marketing Fables That Influence the World

Author: Yang Baojun
Publisher:
Publish Date: 2003-07-01
Features: The slowdown in the U.S. economy has deeply affected everyone within it, causing significant changes in lifestyle and the resulting pressure. Following "Who Moved My Cheese?", comics that convey survival strategies in times of change and crisis through allegories have become increasingly popular. Various Flash animations have also spread widely among employees in major companies in Europe and America, with many concepts adopted by companies like Time Warner IBM, Citibank, and Kodak as corporate courses to guide employees. Running a business is no easy task—managing numerous people, studying competitors, and catering to a large number of customers. Managers, administrators, and marketers often find themselves overwhelmed with a stack of plans and reports from morning till night, sometimes feeling the pain of helplessness and the exhaustion of relentless effort. They yearn for wisdom, for insights that come from the heart. When one day, we open a book and step into fables from ancient times, the modern era, and our own surroundings, we can't help but smile. It feels as if we see wise figures at ease in the vast ocean of time, striking waves far and wide, while those same wise ones share life and work lessons with us right by our side.