Advertising Art Basics: 80 Hours of Introductory Course

Author: Xiao Hu
Publisher:
Publish Date: 1999-06-01
Features: The "Advertising Expression Series" is part of the series (textbooks) for the Advertising Department of Beijing Broadcasting University. The series is based on teaching, incorporating courses such as advertising design, concept, design fundamentals, composition design, computer art, advertising photography, and film advertising into the framework of "Advertising Expression," providing a relatively complete and sequential framework for advertising creation and its fundamentals. Through long-term teaching practice, we have gained a clear understanding of advertising creation, especially regarding the differences between advertising design expression and other forms of art design, as well as the communication attributes of advertising design. Currently, the series includes works such as "Introduction to Advertising Design," "Fundamentals of Advertising Art," "Composition Design," "Computer Graphic Design and Printing," and "Advertising Photography.".....