One Hundred Million Times Over in Thirty Years: The Autobiography of McDonald's Founder Ray Kroc

Author: Ray Kroc [USA]
Publisher:
Publish Date: 2004-06-01
Features: How was the powerful hamburger empire built? How does the invincible McDonald's empire operate? At the age of 52, why did an old man who just got in touch with McDonald's turn several small roadside stores into today's bustling chain with thousands of restaurants, creating a myth of unparalleled success in the world of chain enterprises? The hardships of yesterday, the glory of today, and the dreams of tomorrow – all of it – are revealed in Ray Kroc's unique and deeply emotional narration. From this book, you can glimpse the little-known details behind this giant in the food industry. Through the grand panorama of McDonald's growth and expansion, you can understand the foundation of Ray Kroc's brilliant life: to strive to the utmost, and success will follow.