Network Marketing

Author: Zou Qiang et al.
Publisher:
Publish Date: 2004-05-01
Features: This book focuses on integrating traditional marketing and online marketing, applying basic marketing theories and methods to the Internet environment to develop a three-dimensional corporate marketing strategy. The book features contributions from experts in the fields of e-commerce and financial securities. These experts have years of experience in designing and implementing e-commerce platforms for the financial securities industry and are leading authorities in the field of electronic finance. They provide readers with authentic reports on the networking and digitalization of the domestic and international financial securities industry, as well as competitive strategies. The book comprehensively introduces the basic knowledge, functions, and application methods of online marketing, describes e-commerce technologies and the development trajectory of online marketing applications, explains how enterprises can conduct online marketing research and formulate online business strategies, analyzes the challenges faced by online marketing, and offers methods and practices for enterprises in different industries to carry out online operations based on their specific circumstances. It particularly focuses on analyzing innovative models of online operations in the global and Chinese securities industry. The book uses real-world cases and is highly practical. It can serve as a textbook for undergraduate or vocational college students majoring in computer science, e-commerce, and information-related fields. It can also provide reference solutions for corporate online marketing and serve as a reference book for online marketing professionals.