Revised Edition of Ancient and Modern Business Name couplets (Revised Edition)

Author: Meng Zhifei
Publisher:
Publish Date: 2004-04-01
Features:
Couplets, also known as "linglian" in elegant terms and "duizi" in colloquial language, are a unique and fragrant bloom in the vast garden of Chinese literary arts. They are a treasured gem of traditional national culture, widely cherished by the people. Among the three major values of couplets—artistic, academic, and practical—the practical value is the greatest. In the past, they were commonly used for imperial examinations, selecting capable officials, exchanges between scholars, and inscribing couplets when visiting famous scenic spots and historical sites. Even high-ranking scholars and refined individuals sometimes used couplets for matchmaking or seeking companions. In modern times, with social progress and the improvement of people's cultural literacy, the use of couplets has become even more widespread. Folk traditions such as festivals, weddings, funerals, moving into new homes, celebrations, and business openings all incorporate couplets. As a practical literary form, couplets are evergreen and enduring. This book is entirely designed for reader convenience, categorizing couplets according to actual usage habits—a true method for practical couplets compendiums. The Modern and Ancient Nostalgic Couplets is written by overseas Chinese or other individuals who reflect the anecdotes and emotions of overseas Chinese descendants, as well as the nostalgic couplets of Hong Kong, Macau, and Taiwan compatriots. It expresses the sincere feelings of overseas Chinese and compatriots from Hong Kong, Macau, and Taiwan for their homeland and their patriotic longing for their motherland, showcasing their deep love for the Greater China from different perspectives and levels.