Technical Sales Consultant Practical Handbook

Author: Greenwald
Publisher:
Publish Date: 2004-05-01
Features: "This book is very successful in compiling the author's decades of hands-on experience. It provides a wealth of sales secrets, techniques, and key operational points, and explores the role and responsibilities of technical sales consultants in a broader context. At the same time, it points out clear directions for technical sales consultants to play a role in the overall marketing process. The 'Practical Handbook for Technical Sales Consultants' is of great value to all individuals involved in technical sales, from company CEOs to ordinary technical sales representatives. For newcomers just entering the field of technical sales, this is a must-read book, and I highly recommend it!"