Open a Store. Manage a Store. Convert a Store -- The Latest Practical Handbook: The Latest Practical Handbook

Author: Wu Yifu
Publisher:
Publish Date: 2004-06-01
Features: Vice President of the China Store Management Association, Mr. Wu Yifu, has dedicated his life to the practice and research of store management. As the general manager of a century-old store, he wrote this "New Practical Handbook for Opening, Managing, and Selling Stores" amidst his busy schedule. This book condenses the author's decades of insights into store management, detailing every aspect from opening, managing, to selling stores. It avoids empty theories and clichés, using concise and clear language to provide store managers with scientific and effective management methods and advanced business concepts. The most notable feature of this book is its rich content, easy-to-understand language, practicality, and strong operability, making it a rare and valuable practical tool for the management of small and medium-sized stores.
In southern Chinese cities, a folk saying has been popular for centuries: "To get rich, open a store!" Looking back at the history of commerce, many famous merchants started from humble beginnings and built their empires today. In China, with its booming economy, new stores open every day across the country, while many others close due to poor management. Among the stores that are operating, why do some grow from small to large, weathering storms to become century-old stores renowned far and wide? Why do others barely break even, struggling to survive? And why do some, in the face of fierce competition, teeter on the brink of bankruptcy? As investors in stores, who doesn’t want their businesses to thrive and flourish for generations?